Occa’s – All-Day Brunch, All-Day Bliss
- Jul 4, 2025
- 2 min read
Client: Occa’s (All-Day Brunch Restaurant, Bangkok)
Channels: Facebook / Instagram / In-store media
Role: Creative Communication & Brand Content Lead
Project Overview
Occa’s is more than just a brunch spot — it’s a cozy, all-day retreat filled with good vibes, beautifully crafted dishes, and a relaxing ambiance. My role was to bring that experience to life through thoughtful brand storytelling and visual content, both online and offline.
I collaborated closely with the restaurant team to shape a brand identity that speaks directly to walk-in customers as well as digital audiences, creating a memorable and consistent voice.
My Responsibilities
As the creative lead for brand communications, I was responsible for:
Seasonal Campaign Planning: Conceptualized and launched seasonal campaigns tied to menu updates, holidays, and key dining occasions.
Creative Direction & Graphic Design: Designed visuals for menus, point-of-sale materials, and social content, keeping consistency across all formats.
Photography & Styling: Directed and produced food and ambiance photography tailored for social platforms.
Social Media Management: Managed the brand’s tone of voice and visual direction across Facebook and Instagram.
KOL Coordination: Selected, contacted, and coordinated with food bloggers and micro-influencers to visit and review the restaurant, helping boost visibility and generate authentic word-of-mouth engagement.
Key Highlights
Signature menu items such as Crab & Cool, Pad Thai Goong Sod, and Pizza Smoke Salmon gained strong online traction through curated content and seasonal campaigns.
KOL collaborations led to increased foot traffic and brand awareness, especially during new menu launches and key promotions.
Built a cohesive brand presence that aligned both physical and digital experiences — from the in-store visuals to the social media feed.
Grew engagement and followers steadily by combining original content with strategic influencer outreach and user-generated content.
My Creative Approach
I believe food branding goes beyond aesthetics — it’s about sparking emotions and building trust. Whether it’s a plate of Pad Thai or a simple brunch toast, every piece of content should tell a story, make the viewer hungry, and invite them to be part of the brand experience.
Explore the Work:
📸 Facebook: https://www.facebook.com/occasbkk
📸 Instagram: https://www.instagram.com/occasbkk
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